Presentation - Anders Krus
Anders Krus
  • Predator fishing: Pike and perch
  • Ice fishing: Pike and perch
  • Sea fishing: Halibut
At the age of 5, I won my first rod in a lottery in downtown Stockholm. Since then, fishing has been a huge part of my life. It is my elixir and my drug. What hides under the surface, and how I can catch it, has always been a mystery and a driver to me.

Looking back at 40 years of being a fisherman, many eras have past. This goes for species, equipment, as well as for me personally. As with so many others, the focus in the early days was perch and pike. I had them just around the corner in the Stockholm archipelago. Every day after school, I took my bike and went fishing. I even had rod holders permanently mounted to the bike.

At the age of 18, when I finally had drivers license and a boat on trailer, distans was no longer a problem. Now trout and salmon was the focus. Many were the fishless days out on the Baltic ocean, hoping for a salmon to strike. And once it did - it was like a drug overdose! Over the years, I have discovered the fly-fishing in Lapland, the deep-sea fishing in Norway, the bluewater fishing around the equator. But regardless, I always come back to my perch and pike fishing. This is where my heart is. My backyard.

Now I have a privilege to work with fishing, being a consultant for the greatest brand there is: Daiwa!
And I am very proud!