About UsAbout Us

Founded in 2012, Daiwa Scandinavia has grown into a key player in the region’s fishing tackle market. From our base in Finland, we manage sales, marketing, distribution and in-house reel service across Norway, Sweden, Finland and Denmark, ensuring anglers throughout Scandinavia have access to Daiwa’s world-leading rods, reels, lures and accessories.

Scandinavia offers some of the world’s most diverse fishing opportunities – from pike and perch in lakes and archipelagos, to salmon in wild rivers, seatrout along the coasts, and the mighty halibut, cod and pollock of the North Atlantic on the Norwegian coast. Daiwa Scandinavia combines global innovation with local expertise, delivering products and service tailored to these waters and traditions.

By working closely with retailers, ambassadors and the angling community, Daiwa Scandinavia builds on Daiwa’s global legacy while shaping the future of fishing in the North.