About DAIWA

Message

To offer fishing as a lifetime sport
for everyone around the world

DAIWA believes fishing is more than just a sport—it is a culture that conncets us with nature and enriches our lives. Through fishing, we discover the importance of preserving nature.

Our mission is to share the joy of fishing and inspire generations to embrace it as a lifetime sport.

We strive to fulfill three promises.

We pursue the world's highest quality and technology to deliver products that inspire anglers.

We pass on the wonders of nature cherished by anglers to the next generation.

We create new lifestyles enriched by fishing.

Bring fishing closer to people around the world and make it a sport everyone can enjoy.

01 Technology
and Quality
02 Live with
Nature
03 Design New
Lifestyle

DAIWA Brand Promises

01
Technology and Quality Pursuing Innovation
02
Live with Nature Passing on Nature's Wonders to the Next
Generation
03
Design New Lifestyle Enriching Lives Through Fishing

Slogan

Fishing has a unique charm that has always fascinated many people. Its charm is not limited to one thing, but it calls to people in various ways, such as the scenery, the fish, the perfect cast and setting the hook. To feel in fishing is to feel in life. This feeling is reflected in our brand slogan, “Feel Alive.” Fishing is not about competing with others—it is a sport that enriches our lives. It is Daiwa’s mission to constantly evolve and help people experience a great moment through the world of fishing.

Logo / Mark

Our logo mark represents
challenge,
originality, and innovation.
It reflects the direction in which
we are going.

DAIWA’s brand mark “D-VEC” was developed based on the concept of “Innovation Vectors.” Inspired by the motif of the "D" in DAIWA, it expresses challenge, originality, and innovation. It symbolizes the direction we must take to spread the joy of fishing around the world. The brand logo "DAIWA VECTOR" is a linear/regular design typeface that expresses the precision and quality of Japanese technology and the advancements that lead the world fishing industry. Moving towards an era where everyone can enjoy the excitement of fishing more easily. This is a mark and logo that expresses DAIWA’s will for an ever-expanding future and determination to move forward.