It has been the dream of all anglers ever since humanity first got its hands
on the tool called a “reel”: to acquire a reel that is both LIGHT and TOUGH.
In 2018, DAIWA has introduced the new concept of achieving
an “&” mark between the two contrasting adjectives of LIGHT and TOUGH.
Thinking about this in normal terms, to achieve lightness
there is a need to sacrifice either strength or durability.
Even reducing the product’s weight by one gram implies the outrageous difficulties
that lie in wait in that process. If you then aim to simultaneously improve durability,
the difficulties become even harsher.
Achieving lighter weight and more durability implies difficult work
on par with that performed on Formula One racecars,
with extraordinary cost and effort spent to create just one product.
However, to DAIWA, dreams are not something that are seen,
but something that are to be pursued and achieved.
This is the LT Concept: DAIWA’s declaration that we will achieve a product
that is both lightweight and durable in rotation, and our new company DNA.
With our light and tough reels,
we achieve the dreams held by anglers throughout history.