Can we make a reel the likes of which has never existed before?
The kind that people gasp at the sight of, audibly struck with wonder?
Can we design a still-undiscovered spinning reel like that?
What we sought was to achieve the true essence of our goal
without compromising: the novelty to shock the people of our times,
plus the tradition of our flagship products that have been handed down ceaselessly since long ago.
With what degree of purity can we achieve contrasting elements?
We drew and threw away countless sketches before drawing yet another,
and next thing we knew two years had passed.
At long last, we arrived at “infinitely simple, with infinitely high quality.”
Innovation that comes after laying bare the very core, without gaudy embellishment.