CERRITOS, Calif., July 15, 2010—Daiwa fishing tackle has adopted a new logo identity for fishing tackle as part of a world-wide branding initiative.

Formerly known as Daiwa Seiko, Inc., Tokyo, Japan, Daiwa’s world-wide headquarters has officially changed its name to Globeride, Inc., bringing the company’s outdoor sports related companies under one umbrella name. Companies involved in golf, racquet sports, bicycling, sports clothing and other areas will retain their separate brand identities under the Globeride umbrella. Because the Daiwa brand has been strongly identified with quality fishing tackle for over 50 years, it remains the world-wide brand for fishing equipment.

While the Daiwa brand moves forward, its long-standing logo has undergone a substantial modernization upgrade to lead the company into the next 50 years. The Vector design of the new Daiwa logo features a straight and angular typeface, representing the precision and forward-thinking direction of Daiwa’s technology and innovations. The shortened, iconic version is called the D-Vec. Derived from the D in Daiwa and likewise representing a forward direction of movement, it is a distinctive and easily recognized brand mark to be recognized by future generations of anglers.